Using LinkedIn for SEO
When navigating the complex world of social media, you've no doubt come across profiles that look like this one:
of this personThe profile has minimal information and is essentially wasted effort on this guy's part. So why is it important to optimize your LinkedIn profile?
Your profile can be a great source of SEO friendly links because:
– LinkedIn has great authority on Google
– Links on your site can be given unique anchor text with the dofollow attribute
– Your LinkedIn profile may have very relevant content in relation to the websites you own
The top 3 things every linked profile must have are:
1. A professional/personal image of yourself.
Don't upload a picture of your dog/cat/fish/hamster/car/computer/World of Warcraft or any other beloved item. Be as transparent as possible about who you are. sites likeGoreand others who don't have a professional mindset don't matter much, but they always have an image of something. If your site is aimed at professionals, opt for a professional image.
2. As much information about yourself as you are comfortable with.
At a minimum, you should link to your personal or business website/blog. Unfortunately, most people don't link to their own sites, and even those that do, don't link correctly. I will show you how below. Also, you need to write really good and compelling information about your current position, to make sure people know what you do, even if you're not looking for a job, it helps to put relevant content on your page. You can even gift things liketravel incentivesyou are worth something.
3. A profile URL unique to you, if the option is available.
This makes it easy for people to link to your profile or find you again if they forget exactly how they found you. And if you put your name in your profile URL, it makes it a little more SEO friendly for searches related to your name.
So, here are the steps to create unique anchor text links to your own websites in your Linkedin profile:
1. Click on the 'edit my profile' link under the 'Profile' navigation link in the left sidebar after logging in
2. Scroll down to the 'Sites' section and click on the 'edit' button
3. In the drop down box to the right of 'Websites:' select 'Other'. You will get an additional box to put your keyword title and then you can fill in your website URL in the next box. You can add up to 3 sites, so take advantage of that.
This is how mine currently looks:
Many articles suggest that using LinkedIn for SEO purposes revolves around using keywords and anchor text throughout your profile to get a little more love from search engines. However, with all the latest search engine updates, this kind of thinking can only get you into trouble.
There are several ways you can still use LinkedIn to improve your online marketing campaigns. First, you canStart with LinkedIn Groupsto build your business. By engaging with other real people, you can define your business as an important part of the industry. However, this can lead to other SEO benefits because this is where you can start building relationships, the kind of relationships that can lead to further content marketing opportunities or sales referrals.
the positionUsing LinkedIn for SEOappeared for the first time inSEO.com.
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Make sure contact details in other directories match your website and Google business profile. Consistent data will help you build trust (the T in E.A.T.) with search engines and your audience. Once you've completed your NAP, here are some other sections of your GBP to fill in: Business Categories Business Description Photos Products/Services Section Q&A Section When filling out these sections, make sure they are attractive and up-to-date. By following these steps, you'll be well on your way to improving your ranking in the maps section's search results. Speed up your website Locksmith SEO also involves making sure your website is up to date (pardon the pun). The longer your site takes to load, the more potential customers you will lose. Slow loading pages can also cause your page rank to drop. To avoid these issues, you may want to increase your website speed. Google's search console is an excellent source for evaluating your site. This tool can provide you with data on how to resolve site issues and optimize page speed. You will get more website visitors and increase your search ranking with fast web speed. Conduct Keyword Research Getting the right keywords to use in your website content can help you up your locksmith SEO game. What are the search terms your customers will use to find you? If you are in a rural area where everyone needs a car, then 'car locksmith' might be the best keyword to market. Or maybe you're in town in a high crime area, then '24 hour locksmith' might be the keyword you need. Online Consumer Research Journey To be successful with SEO today, you need to take the time to research your target audience's intent. Below are the three parts of a consumer's online search journey: Awareness Influence Consideration Drive Action The Best Keyword Tools You Can Use Keyword difficulty also plays a role in deciding which keywords to use . You can choose those that have less competition and are easier to market using keyword tools. Here are some keyword tools you can use to guide your keyword research: Ahrefs Google Keyword Planner Moz SEM Rush To use these tools, start by writing broad phrase keywords. They can provide keyword suggestions that you can use to help drive relevant visitors to your site. You'll also know how competitive each keyword is to rank in search results. When creating your website content, include keyword research in your plans. When using your keywords, try to provide your readers with quality information about your services. By implementing these Locksmith SEO measures, you will be well on your way to growing your online presence and eventually your business. Make sure your content is informative When writing your website content, make sure you keep your readers top of mind. To engage your interests, use the inverted pyramid method. With this writing approach, you'll put your main points at the top and use headings and subheadings to explain your topics. By following these steps, you can guide readers through information to help answer their questions when looking for a locksmith. By using the inverted pyramid method, you can encourage your audience to read more about your offerings. As they scan your text and find value, your business is more likely to be won over. For word choice measures, you'll want to use transitional phrases like "greater than compare" and "then" to summarize. You should also avoid overusing filler phrases like "with that being said" or "crucial" as this can affect your readers' experience. The Flesch Readability Score also plays an important role in helping you drive consumers to your page. By striving for a score of at least 60, you can provide clarity for your readers. With a score of 70 or higher, we will rise to make the online experience for your audience unrivaled. When creating your Locksmith SEO plan, content readability should be a priority. You will be glad you did as it attracts the right visitors to your website. This helps establish you as an expert on Google. (The E in EAT) Build Authority Building authority with Google (the A in EAT) is like a popularity contest. The more sites that link to you, the more Google sees you as an authority site. One of the common ways to build authority is by creating Guest Posts for other websites. In exchange for the great content you can provide, you'll receive a link back to your website that identifies you as the expert. Keep Your Website Secure Website security is one of the key locksmith SEO factors that we need to constantly address. This also helps Google trust your site. One step you can take to keep your site secure is to stay up-to-date with your security updates. Updates can address holes in the system to ensure your site's data is safe from tampering. You should also make sure that your website has the HTTPS protocol. These protocols help protect your data from online attacks when you log in to your website. By demonstrating security best practices, you can gain the trust of search engines and site visitors. Choose Locksmith SEO Measures That Help Transform Your Business At SEO.com, we strive to ensure your website attracts the right people and helps grow your locksmith business. Contact us today and let us work to help you grow your web presence and transform your business.