Using LinkedIn for SEO (2023)

Using LinkedIn for SEO

Adam Torkildson

When navigating the complex world of social media, you've no doubt come across profiles that look like this one:

of this personThe profile has minimal information and is essentially wasted effort on this guy's part. So why is it important to optimize your LinkedIn profile?

Your profile can be a great source of SEO friendly links because:
– LinkedIn has great authority on Google
– Links on your site can be given unique anchor text with the dofollow attribute
– Your LinkedIn profile may have very relevant content in relation to the websites you own

The top 3 things every linked profile must have are:

1. A professional/personal image of yourself.

Don't upload a picture of your dog/cat/fish/hamster/car/computer/World of Warcraft or any other beloved item. Be as transparent as possible about who you are. sites likeGoreand others who don't have a professional mindset don't matter much, but they always have an image of something. If your site is aimed at professionals, opt for a professional image.

2. As much information about yourself as you are comfortable with.

At a minimum, you should link to your personal or business website/blog. Unfortunately, most people don't link to their own sites, and even those that do, don't link correctly. I will show you how below. Also, you need to write really good and compelling information about your current position, to make sure people know what you do, even if you're not looking for a job, it helps to put relevant content on your page. You can even gift things liketravel incentivesyou are worth something.

3. A profile URL unique to you, if the option is available.

This makes it easy for people to link to your profile or find you again if they forget exactly how they found you. And if you put your name in your profile URL, it makes it a little more SEO friendly for searches related to your name.

(Video) Linkedin SEO Tips 2021 | THE Guide to BLOWING UP on Linkedin

So, here are the steps to create unique anchor text links to your own websites in your Linkedin profile:

1. Click on the 'edit my profile' link under the 'Profile' navigation link in the left sidebar after logging in

2. Scroll down to the 'Sites' section and click on the 'edit' button

3. In the drop down box to the right of 'Websites:' select 'Other'. You will get an additional box to put your keyword title and then you can fill in your website URL in the next box. You can add up to 3 sites, so take advantage of that.

This is how mine currently looks:

Using LinkedIn for SEO (4)

The Benefits of Modern SEO

Many articles suggest that using LinkedIn for SEO purposes revolves around using keywords and anchor text throughout your profile to get a little more love from search engines. However, with all the latest search engine updates, this kind of thinking can only get you into trouble.

There are several ways you can still use LinkedIn to improve your online marketing campaigns. First, you canStart with LinkedIn Groupsto build your business. By engaging with other real people, you can define your business as an important part of the industry. However, this can lead to other SEO benefits because this is where you can start building relationships, the kind of relationships that can lead to further content marketing opportunities or sales referrals.

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Cut down on your paid advertising SEO helps potential customers reach your website without using paid advertisements. If you notice that traffic to your site is increasing, cut back on the amount of money you spend on paid advertisements. Over time, you can organically drive people to your site with SEO instead of paying for ads that drive potential customers to your site. Increase local search power Because your business operates in a physical location, you want to capture as many customers as possible who are looking for local products and services. SEO determines how your website ranks in search results. The higher your search results are, the more likely customers are to click through to your website or contact your business. Up to 92% of search results attract users' attention on the first page of search results on Google, while the second page only attracts 6% of users' attention. Attract More Customers Your business can attract potential customers by ranking higher in search results. Increasing interested consumers can help your business increase sales and revenue. Encourage customers interested in your products or services to fill out a form with their contact details on your website. In exchange for your contact information, you may offer services at a discount. Get Business Reviews A favorable business review affects your rankings and can attract future business. Convince customers to leave reviews with incentives like discounts on future services. Respond to customer reviews to increase your SEO and customer engagement. Ranking higher than the competition on the first page of search results can help you gain new customers. Your ranking can place you above companies that offer products and services similar to yours. New clients increase your results and put you ahead of the competition. 3 Ways to Improve has a team of experts who work diligently to improve your website's SEO. Changes happen quickly, although the results are not immediately recognizable. You will notice SEO progress in just a few months. Here are three ways to customize your local SEO service: 1. Website Audit One thing search engine algorithms consider when ranking your website is ease of use. We will complete a site audit to determine the steps needed to strengthen your site's usability. During the audit, our team will assess the site's indexability and crawlability. We will also check broken links, backlinks and internal link distribution. The audit will also assess your site's performance and speed. Updates to your site can improve your site's usability and end-user experience. Factors that affect user experience include a site's mobile design and ease of navigation. The findings made during the site audit will help us chart a path towards your individualized SEO strategy after the keyword research is complete. 2. Keyword Research Local SEO is based on the specific keywords used on your website. There are two types of keywords your website needs. The first is relevant keywords and the second is location-based keywords. Relevant keywords are specific to your business, but not necessarily exact for your location. These are words and phrases that potential customers use to find your business. Location-based keywords are words and phrases that narrow your search radius. You want to use specific keywords for your desired marketing area. Our team performs keyword research to find the best words and phrases to boost your website's SEO. 3. Individualized Strategy Once we've completed your site audit and keyword research, we'll develop an individualized strategy to boost your site's local SEO. Your plan might include a content strategy, an on-page strategy, an off-page strategy, or a combination of strategies. Your website content helps tell customers that you are credible and trustworthy. Relevant content will promote your products and services on and off your website. Blogs can provide customers with the information they want to know. Off-site content, such as articles written by others, will drive customers to your site. Your strategy may also include optimizing your on-page and off-page SEO. On-page SEO is what people see when they visit your website. Off-page SEO covers things people see on the internet but not on your website, like social media posts. An individualized strategy will help us change the things that affect your SEO the most. Get results with has been helping clients improve their SEO for over ten years. Our team works hard to get you the results you need so you can focus on your customers. 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We can help your practice in the following five ways: 1. Make your dental office's website work better Improving your website's SEO makes your website easy to use, mobile-friendly, and free of major technical issues. A website that works well and is easy to use will also help your SEO and benefit your customers. 2. Increase Your Dental Practice's Search Capabilities Your dental practice should have good search capabilities. Searchability means customers can find you in search engine search results. You need to show up on the first page of search results because most potential customers won't see multiple pages of results. 3. Build Trust and Credibility with Patients Your website will need to present meaningful information to visitors. SEO doesn't just help improve where your website appears in search results. This can help your practice build trust and credibility with patients. We suggest having relevant blogs, an up-to-date "About Us" page, and a "Contact Us" page on your website. Posting or linking to articles about your practice will also help build trust and credibility with site visitors. 4. Drive New Patients With better search capabilities, new customers searching for "dentists near me" and other commonly used search phrases will easily find your dental office's website. Because your practice appears higher in search results with improved SEO, you're more likely to capture new business than without SEO. 5. Reduce Paid Ads with Local SEO Think about how clients currently find your practice. Dentists often use banners, patient referrals and advertisements to attract clients. With increased visibility in first page search results and SEO, dentists can reduce the amount of money they allocate to paid advertisements. Customers will find the dental practice organically through their online searches. How Improves SEO for Dentists As a dentist, you may not have time to focus on your website's SEO. Work with to improve your dental SEO. We take a multi-strategic approach to help your business thrive in your local market. Site Audit The first step our team takes to improve your site's SEO is to complete a site audit. We look for any area where your site needs improvement. We then check that Google and other search engines can index your site. Our audit will detect broken links, site indexability, site crawlability, internal link distribution, backlinks, speed and performance, and much more. Keyword Research Our team performs detailed keyword research on what search terms you need to attract paying customers. Keywords should line up with the words and phrases customers use in a search engine to find your business. We recommend using two types of keywords. The first type of keyword is relevant keywords. Relevant keywords are specific to your business and the type of customers you want to attract. The second type of keyword is location-based keywords. Location-based keywords are specific to the desired service area of ​​your practice. Your site must have a good combination of both types of keywords. Content Strategy Having relevant content on your website is necessary for any SEO campaign. We can help you create a comprehensive content strategy. Content strategies include local and external content. Blogs go to your website to provide valuable information to your website visitors. Off-site articles go to other sites and drive customers back to your site. Business articles are pieces that promote your business. Our team works to ensure your site has a balance of content that best promotes you on any search engine results page. On-Page Strategy On-Page SEO boosts your site's SEO by focusing on the things you can control on your site, including: Content quality Title and tags Image descriptions Internal links Site navigation Your site You should too have appropriate pages that customers find useful. Common pages include: Home Page About Page Contact Page Blog You may also have additional pages on your site if they are beneficial. Your pages should help clients and site visitors understand your practice's mission and values. They can provide you with detailed information about the various services available at the office and which insurance companies they accept. Off-page strategy Off-page SEO is a strategy where your business is promoted through links to your website, not on your website. The process includes targeting social media posts and mentions of your website. Google My Business (GMB) is another off-page strategy that businesses can use to help customers find you and improve your SEO. GMB lists its location information, service area, hours of operation and contact information. Google Maps also allows customers to find your business quickly. Technical Strategy Technical SEO covers the technical specifications of your website and determines whether it is running smoothly. Our team checks that customers can easily navigate your website with an optimized end-user experience. Mobile design and ease of use are also taken into account. Appropriate adjustments are made internally on your site to allow web crawlers to evaluate your site's usability. Our team will work on increasing site speed, fixing backlinks, improving site security and adding meta tags. Choose for results Work with to get dental SEO results for your business in just a few months. We increase traffic to your website and improve searchability. You can grow your business and increase website metrics while keeping your focus on your customers.

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Are you a locksmith business owner looking to boost your brand presence online? When looking for SEO strategies for locksmiths, look for those with experience. SEO strategies will help you stay ahead of your competitors and get your business in front of potential customers. At, we provide companies like yours with content-focused SEO plans that help you get found online. We followed the E.A.T. Of google. methodology. With personalized content strategies, you can reach your ideal consumers and increase your online rankings over time. Today, we'll discuss some ways to grow your brand online and set yourself up for future success.Complete Your Google Business ProfileThe first step to increasing your rankings is to complete your Google Business Profile. While you're at it, start by completing your NAP. The NAP is the name, address and phone number of your locksmith business. The information provided must match any information you have on your website. Make sure contact details in other directories match your website and Google business profile. Consistent data will help you build trust (the T in E.A.T.) with search engines and your audience. Once you've completed your NAP, here are some other sections of your GBP to fill in: Business Categories Business Description Photos Products/Services Section Q&A Section When filling out these sections, make sure they are attractive and up-to-date. By following these steps, you'll be well on your way to improving your ranking in the maps section's search results. Speed ​​up your website Locksmith SEO also involves making sure your website is up to date (pardon the pun). The longer your site takes to load, the more potential customers you will lose. Slow loading pages can also cause your page rank to drop. To avoid these issues, you may want to increase your website speed. Google's search console is an excellent source for evaluating your site. This tool can provide you with data on how to resolve site issues and optimize page speed. You will get more website visitors and increase your search ranking with fast web speed. Conduct Keyword Research Getting the right keywords to use in your website content can help you up your locksmith SEO game. What are the search terms your customers will use to find you? If you are in a rural area where everyone needs a car, then 'car locksmith' might be the best keyword to market. Or maybe you're in town in a high crime area, then '24 hour locksmith' might be the keyword you need. Online Consumer Research Journey To be successful with SEO today, you need to take the time to research your target audience's intent. Below are the three parts of a consumer's online search journey: Awareness Influence Consideration Drive Action The Best Keyword Tools You Can Use Keyword difficulty also plays a role in deciding which keywords to use . You can choose those that have less competition and are easier to market using keyword tools. Here are some keyword tools you can use to guide your keyword research: Ahrefs Google Keyword Planner Moz SEM Rush To use these tools, start by writing broad phrase keywords. They can provide keyword suggestions that you can use to help drive relevant visitors to your site. You'll also know how competitive each keyword is to rank in search results. When creating your website content, include keyword research in your plans. When using your keywords, try to provide your readers with quality information about your services. By implementing these Locksmith SEO measures, you will be well on your way to growing your online presence and eventually your business. Make sure your content is informative When writing your website content, make sure you keep your readers top of mind. To engage your interests, use the inverted pyramid method. With this writing approach, you'll put your main points at the top and use headings and subheadings to explain your topics. By following these steps, you can guide readers through information to help answer their questions when looking for a locksmith. By using the inverted pyramid method, you can encourage your audience to read more about your offerings. As they scan your text and find value, your business is more likely to be won over. For word choice measures, you'll want to use transitional phrases like "greater than compare" and "then" to summarize. You should also avoid overusing filler phrases like "with that being said" or "crucial" as this can affect your readers' experience. The Flesch Readability Score also plays an important role in helping you drive consumers to your page. By striving for a score of at least 60, you can provide clarity for your readers. With a score of 70 or higher, we will rise to make the online experience for your audience unrivaled. When creating your Locksmith SEO plan, content readability should be a priority. You will be glad you did as it attracts the right visitors to your website. This helps establish you as an expert on Google. (The E in EAT) Build Authority Building authority with Google (the A in EAT) is like a popularity contest. The more sites that link to you, the more Google sees you as an authority site. One of the common ways to build authority is by creating Guest Posts for other websites. In exchange for the great content you can provide, you'll receive a link back to your website that identifies you as the expert. Keep Your Website Secure Website security is one of the key locksmith SEO factors that we need to constantly address. This also helps Google trust your site. One step you can take to keep your site secure is to stay up-to-date with your security updates. Updates can address holes in the system to ensure your site's data is safe from tampering. You should also make sure that your website has the HTTPS protocol. These protocols help protect your data from online attacks when you log in to your website. By demonstrating security best practices, you can gain the trust of search engines and site visitors. Choose Locksmith SEO Measures That Help Transform Your Business At, we strive to ensure your website attracts the right people and helps grow your locksmith business. Contact us today and let us work to help you grow your web presence and transform your business.

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Author: Sen. Ignacio Ratke

Last Updated: 06/08/2023

Views: 6186

Rating: 4.6 / 5 (56 voted)

Reviews: 87% of readers found this page helpful

Author information

Name: Sen. Ignacio Ratke

Birthday: 1999-05-27

Address: Apt. 171 8116 Bailey Via, Roberthaven, GA 58289

Phone: +2585395768220

Job: Lead Liaison

Hobby: Lockpicking, LARPing, Lego building, Lapidary, Macrame, Book restoration, Bodybuilding

Introduction: My name is Sen. Ignacio Ratke, I am a adventurous, zealous, outstanding, agreeable, precious, excited, gifted person who loves writing and wants to share my knowledge and understanding with you.